Restaurant
LA CESAR
Shenzhen

乐凯撒比萨,榴梿比萨。

Durian pizza, La César.


品牌定位在平面设计的运用中,分为两个方向,“工匠精神”和“趣味潮流”。

Brand positioning illustrate in the graphic with two core characteristics, ‘master’ and ‘play’.

 






“工匠精神”中,三角形的运用能够同时代表比萨、榴梿、芝士这三种形态,又能象征乐凯撒的明星产品‘榴莲比萨’。

‘Master’, the triangle could represent pizza, durian, cheese‘s shape, also, represent its popular production ‘durian piazza’.








设计诠释

将logo中的黄色以自然的笔触点洒在黑白的照片上,作为拓展,继而将所有跟三角形有关的形象都进行尝试,比如山、火箭、稻草人等,组合成新的可能性,这也吻合了工匠所具备的探索精神。

As expanding, designer use the yellow from logo, then ‘spray’ them to black and white photo, try to make over all the triangle shape things, such as, mountain, rocket, scarecrow, and so on, match the craftsmen ‘s spirit of exploration.









“趣味潮流”主要是从三角形出发,根据它的几何特质----能够拼出所有想拼出的形状或事物,通过它超高的可塑性来创作图案,充分体现了乐凯撒具有创造性趣味的品牌特性。

‘Play’, is based on triangle to create any imagination shapes or things, through its ultra-high plasticity to creative design, show the brand characteristic of ‘play’.






在空间上,将厨房打开,比萨师傅精益求精的手艺能够一览无余;在家具、灯具的选择上也是独具匠心,坚持采用原版的高质量设计品牌家具。

In the space, we open the kitchen that clients could browse the Pizza chef’s excelsior craft. Designer insists to select furniture and light from quality approval brand. 







设计师独创的趣味十足的插画速写板,满铺罗列的在空间中作为与食客的交流平台。

Some interesting sketch boards display in the space, as a special communication platform with clients.

DETAIL
CLIENT NAME
La Cesar
AREA
161 m²
COMPLETED
2016
SERVICE
Restaurant