Restaurant
JIU MAO JIU
Guangzhou

面 - 简单的食材,丰富的表现力, 凝聚了山西人的智慧,以及对生活极致的追求。

Noodle, as a simple food, has rich and powerful performance ability, condensed the wisdom of Shanxi people, the pursuit of beautiful life.





空间的色彩基调是从具有代表性的三晋风貌中提炼,空间的平面展示使用制面原料和面的图像,以纹理,阵列等形式表现,营造品种繁多、造型各异的空间气氛。

The basic color of space is inspiration from classic Shanxi ancient culture, the main element of graphic in the space is contained ‘noodle making’ and ‘raw noodle material’, represent by noodle texture and pile of noodle, to create a varieties of shapes and products atmosphere.







通过地图图形表现原料的地域性和时令性。文字以生活化的口吻,精确描述招牌面的选材、制作、工艺及口感。

Through map graphic represent the raw materials seasonal and regional characteristics. Words are described the noodle’s making process, material section and taste by oral style.







明档在空间中的设计参考了山西经典建筑元素,位置调整到客户的视觉中心,同时增加明档的开放性和戏剧舞台性。

Cooking station design referred to the classical architectural elements in Shanxi Province, visual of the kitchen position adjustment to the center of customer, in order to increase the openness and drama effect.









由于品牌核心是朴实,精进和匠心。设计师在山西建筑中寻找到一种元素同样具有这样的性格,那就是 - 砖。

Simple, diligence and ingenuity is the brand core value. Designer find an element in Shanxi architectures also have such character, the brick.





给人朴实沉静的感觉,匠人手工操作,以像素化的砌筑方法,垒砌中产生变化无穷的几何图形组合,从不同角度观察,透光不同,层次不同,稳中有变,通过在空间墙面和隔断中的运用,传达品牌独有的性格。

Nature, simple, and quite, craftsman manual operation, to pixelate the wall, and create multiple geometry blocking, can be view as different angles, with different light, layers, renovate in steadiness, to express brand’s core characteristic by utilization on the wall and partition of the space.

DETAIL
CLIENT NAME
Jiu Mao Jiu
AREA
451m²
COMPLETED
2016
SERVICE
Restaurant